Every Dreamtimez fly net hat carries original artwork from an Australian Aboriginal artist. Here's who they are, and why the way we work with them is different from most.
Where it started
Dreamtimez began at Rowena's Glenelg Art Gallery in Adelaide, where Rowena has worked with Aboriginal art for over 20 years. An artist arrived at the gallery needing to sell her work immediately — her children were waiting in the car. Rowena and Jillian bought the art on the spot, and realised something bigger: Aboriginal artists needed reliable, ongoing income, not one-off sales. Dreamtimez was built around that idea, and it's why we pay artists ongoing royalties on every hat sold featuring their work, rather than a single upfront payment.
Rhubee Neale
Anmatyerre/Arrernte, based between Alice Springs and Adelaide. Rhubee was named 2024 SA NAIDOC Creative Artist of the Year, a nomination Dreamtimez was proud to put forward.
Megan Lyons
Anangu, from the APY Lands. When Megan first saw her artwork on a finished Dreamtimez hat, the reveal was filmed and shared — the video went on to reach a quarter of a million views, a moment that captured exactly why this work matters.
Janet Golder Kngwarreye
Anmatyerre, from Utopia in the Northern Territory — one of the most significant art regions in Central Australia.
Gypsy Draven
Based in Tasmania, bringing a distinct visual voice to the range from the other end of the country.
Coral Hayes Panaka
Yorta Yorta/Balranald, New South Wales.
Why it matters beyond the hat
A fly net hat is a practical, everyday item — but every one we sell also does two other things: it puts ongoing royalty income in the hands of the artist whose work you're wearing, and part of every sale goes to the Royal Flying Doctor Service, supporting the same remote and regional communities many of these artists call home.
Shop the range and choose the design that speaks to you.